Stopping plastic entering our oceans has a solution.

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Experts* assert that introducing cost-effective waste management solutions to the world’s largest plastic polluters could dramatically reduce the amount of plastic waste entering the oceans.

* The Ocean Conservancy
* Jenna R. Jambeck
* McKinsey Center for Business and Environment


Introducing the WasteBank

They are collection points that rescue plastic waste by buying it from locals. Our plastic waste collection system was designed based on the local concept of bank sampah (translated in English as waste bank). In this system, locals can exchange plastic waste for cash, which becomes the key behaviour changing incentive to recycling and prevent dumping.


The Crisis Of Our Time

Globally, the quantity of plastic leaking into the environment has reached a critical level.


Starting Small

SIMA is working to create a waste collection network in West Sumatra that captures ocean-bound plastic and reintroduces it into the loop as raw materials. In partnership with ethical adventure retail brands, we aim to turn these materials into product accessories – such as backpack buckles and zip toggles – that would otherwise be made from virgin plastic.

In other words, we want to find an ongoing, valuable and long-lasting use for ocean-bound plastic in collaboration with like-minded brands.


Everything big starts with a small conversation

Whether you are a brand who cares deeply about the ocean or an NGO fighting plastic pollution or a corporation with an ambitious responsibility to help preserve and restore the environment.


Watch the SIMA Project